At Camper, I helped create and now implement a new tone of voice—irreverent yet playful, sometimes grounded—refining it across newsletters, landings, digital campaigns, and more.

Newsletters

We build our shoes to last, then make sure they do.

ReCamper is our umbrella of circularity initiatives, from repair to recycling, and I handle all the communication around it.

For the launch of our ReWalk collection, we drew inspiration from the stories etched into each pair of second-hand shoes.

ROKU. A modular shoe built by you.

A six-part modular shoe designed for recyclability—to be assembled and disassembled, repaired, and customized by you. This campaign was created in collaboration with Highsnobiety.

Build your own

The project involved writing step-by-step assembly instructions (making it look easy was the hard part).

A circular shoe with a circular website

You can check out ROKU’s infinite-scroll website here.

Window Concept: Attica Store

To spotlight Drift Trail’s most distinctive feature, we created a 3D model of Athens shaped to mirror the sneaker’s Vibram outsole.

Merch

This water bottle measures the amount of water needed for every step you take and the gift card on the right is the gift that keeps on giving (pun intended).