Bleach for the Reef
The Great Barrier Reef is suffering the worst coral bleaching event on record. How can we enable people to speak up?
Bleaching spreads
With this selfie-filter, you can 'bleach' your hair to resemble the condition of dying coral…
Your face, your signature
…and, by sharing your picture, you’ll actually appeal to the UNESCO to enlist the reef as endangered.
This petition is like no other in how it uses facial recognition technology to keep track of the signature tally.
This way, we can literally face coral bleaching to help save the reef.
Miami Ad School Berlin / CW & AD: Olga Alonso ✌️