The quick brown fox jumps over the lazy dog, then what?

The phrase has been used since the 19th century to test fonts and typewriters. It contains every letter of the alphabet.

But did anyone ever wonder, what happened after the quick brown fox jumped over the lazy dog? Or why did the fox do such a thing?

In this book, type brings answers. We’ll let a range of typefaces suggest our quick brown fox’s fortune with their design.

An illustration on the power of design to influence how we look at text and, ultimately, interpret content.