At Camper, I helped create and implement a new tone of voice—irreverent yet playful, sometimes grounded—refining it through newsletters, landings, digital campaigns, and more.

Newsletters

We build our shoes to last, then make sure they do.

ReCamper is the umbrella of services committed to circularity-related initiatives, for which I handle all communication.

For the launch of our ReWalk collection, we took inspiration from the stories etched into each pair of second-hand shoes.

ROKU. A modular shoe built by you.

A six-part modular shoe designed for recyclability—to be assembled and disassembled, repaired and customized by you. This campaign was created in collaboration with Highsnobiety.

Build your own

The project involved writing a set of instructions on how to assemble the shoe (it was hard to make it look this easy!).

A circular shoe with a circular website

You can check out ROKU’s infinite scroll micro-website here.

Window Concept: Attica Store

To draw attention to Drift Trail’s most distinctive feature, we created a 3D model of Athens shaped to mirror the sneaker's Vibram outsole.

Merch

This water bottle measures the amount of water needed for every step you take and the gift card on the right is the gift that keeps on giving (pun intended).