At Camper, we created and implemented a new, playful, yet irreverent tone of voice, which I honed through writing newsletters, landings, 360 campaigns, digital marketing assets, and more.
Newsletters
We build our shoes to last, then make sure they do.
ReCamper is the umbrella of services committed to circularity-related initiatives, for which I handle all communication.
To launch our ReWalk collection, we drew inspiration from the stories told by the markings on the second-hand shoes.
ROKU. A modular shoe built by you.
ROKU. A modular shoe built by you.
A six-part modular shoe designed for recyclability, to be assembled and disassembled, repaired and customized by you. To drive ROKU’s digital campaign, we collaborated with Highsnobiety.
Build your own
This project involved writing a set of instructions on how to assemble the shoe (it was hard to make it look this easy!).
A circular shoe with a circular website
You can check out ROKU’s infinite scroll micro-website here.
Window Concept: Attica Store
To draw attention to Drift Trail’s most distinctive feature, we created a 3D model of Athens shaped to mirror the sneaker's Vibram outsole.
Merch
This water bottle measures the amount of water needed for every step you take and the gift card on the right is the gift that keeps on giving (pun intended).
Social
Can’t get enough of Camper? Head to their Instagram account to read the captions (what else for?).
How's 2024 so far?
Trying not to try too hard.
Draw Kobarah like one of your French girls. Image by @matinzad
Sneakeasy. #campertwins
Still on your phone?
Couple's therapy.
Walk me.
One style, multiple personalities. #junction