Worth the Wait
To celebrate the long-awaited release of No Time To Die—17 months later than originally planned—we invited Daniel Craig to tease fans with a refreshing, ice-cold Heineken.
But there’s a real basis to the claim that a Heineken is worth the wait. In partnership with Edelman, we ran a real-world social experiment where 115 people received a cold Heineken at intervals between 0 and 30 minutes. The study showed that those who waited 20 minutes enjoyed their beer the most.
Remember that next time there’s a queue at the bar.
Featured on: Ad Age, Editor's Pick / Campaign Live / Fast Company / The Drum / B&T / Reason Why / The Sun / Lao Newswire / Mail Online / BBC America / Independent / TW News / Metro News & more.
Client: Heineken Global / Agency: Publicis Italy / Global CCO: Bruno Bertelli / CCO: Cristiana Boccassini, Mihnea Gheorghiu / CD: Guy Lewis / CW: Olga Alonso / AD: Alexia Vindret / Account Director: Francesca Baldrighi / Producer: Francesca Zazzera / Produced by Smuggler / Directed by Sam Gold
Some tastes are not for everyone. Others are.
For the launch of Heineken Silver in Asia, our focus was on highlighting the smooth, refreshing quality of this new premium lager, crafted to suit all tastes.
Client: Heineken Asia Pacific / Agency: Publicis Italy / Global CCO: Bruno Bertelli / CCO: Cristiana Boccassini / ECD: Mihnea Gheorghiu/ CD: Guy Lewis, Giuseppe Vescovi / CW: Olga Alonso / AD: Alexia Vindret / Account Director: Ilaria Castiglioni / Account Manager: Marta Wereszczynska / Producer: Sabrina Sanfratello / Produced by 360 FX / Directed by Mike Palafox