Heineken Silver
Some tastes are not for everyone. Others are.
Following a similar strategy to the global campaign, we launched Heineken Silver in Taiwan, Vietnam, China and Japan. The key was to highlight the smooth and refreshing quality of the new premium lager while pointing out that it’s made to suit all tastes.
15” TVC
Client: Heineken Asia Pacific / Agency: Publicis Italy / Global CCO: Bruno Bertelli / CCO: Cristiana Boccassini / ECD: Mihnea Gheorghiu/ CD: Guy Lewis, Giuseppe Vescovi / CW: Olga Alonso / AD: Alexia Vindret / Account Director: Ilaria Castiglioni / Account Manager: Marta Wereszczynska / Producer: Sabrina Sanfratello / Produced by 360 FX / Directed by Mike Palafox