The Edible SD Card

Under many authoritarian governments, or on the watch for criminals, many photojournalists go as far as ingesting their SD cards in order to get rid of compromising footage. We found numerous journalism blogs that address the issue.

Edible data, a PR campaign

To activate Canon’s sponsorship of the World Press Photo Foundation, we proposed to create the first SD card that is safe to eat.

An unconventional way to comfort reporters everywhere and, mostly, praise their efforts.