Party like there is a tomorrow.
Party like there is a tomorrow.
The Heineken bottle is where all of the brand’s green aspirations are met: it’s recyclable, it’s reusable, it’s also green on the inside, since it contains beer made using sustainable practices. We used it as a key element in this 360 campaign, along with witty headlines to communicate the brand’s actions #foragreenerworld
Solar energy
Heineken is brewed with 100% green energy, including solar. This was our chance to give the news some exposure.
Circular packaging
Heineken bottles are made from 90% recycled glass. If you think of the number of bottles they produce every year, that’s a lot of recycled glass.
Sustainable Barley
Up to 70% of the barley that’s used worldwide to brew Heineken is farmed sustainably. By 2030, the gap will be closed and 100% of the barley will be green.
Wind Energy
Heineken beer is brewed with 100% green energy, including wind. Being a Dutch company, we saw that one coming.
Social #foragreenerworld
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Party like there is a tomorrow.
Heineken is served using reusable cups #foragreenerworld
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Tastes the same. Feels better.
Heineken is brewed with 100% sustainable barley #foragreenerworld
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We brew from sunrise to sunset. Literally.
Heineken is brewed with solar energy #foragreenerworld
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One person's trash is another person's beer.
Heineken bottles are returnable #foragreenerworld
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We finally hired a real star.
Heineken is brewed with 100% green energy, including solar #foragreenerworld
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As recyclable as a 90's hit.
Heineken bottles are fully recyclable #foragreenerworld
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Support a farmer. Drink beer.
Heineken is brewed with 100% sustainable barley #foragreenerworld
Website
And to package everything, we developed an endless immersive experience to inspire people to take action towards a greener world.
Client: Heineken Global / Agency: Publicis Italy / CCO: Cristiana Boccassini, Mihnea Gheorghiu / CD: Dan Arango, Arthur Amorin / CW: Olga Alonso / AD: Alexia Vindret / Design Director: Valentino Borghesi / Account Director: Derek Muller/ Producer: Adrian Lawrence, Miranda Anzarut / Produced by 3D Studio Future Deluxe