Worth the Wait
To celebrate the long-awaited release of No Time To Die, 17 months later than originally planned, we got Daniel Craig to tease fans with a quenching cold Heineken.
But there’s basis to the claim that a Heineken is worth the wait. In partnership with Edelman, we carried out a real-world social experiment where 115 people were given a cold Heineken at intervals between 0-30 minutes. The study concluded that those who waited 20 minutes enjoyed their beer the most.
Remember that next time there’s a queue at the bar.
Featured on: Ad Age, Editor's Pick / Campaign Live / Fast Company / The Drum / B&T / Reason Why / The Sun / Lao Newswire / Mail Online / BBC America / Independent / TW News / Metro News & more.
Client: Heineken Global / Agency: Publicis Italy / Global CCO: Bruno Bertelli / CCO: Cristiana Boccassini, Mihnea Gheorghiu / CD: Guy Lewis / CW: Olga Alonso / AD: Alexia Vindret / Account Director: Francesca Baldrighi / Producer: Francesca Zazzera / Produced by Smuggler / Directed by Sam Gold