Take a Seat, Take a Stand
The world’s first seated march.
In 2018, the women’s movement was on the rise, but women were still sidelined in sports: WNBA tickets weren’t selling. We wanted to move the march into the arena, for people to realise that supporting women in sports means supporting women everywhere.
How to take a stand: arena division
We partnered with different women’s organizations and assigned them each a space in the arena. Choosing a seat meant choosing to stand for a women’s cause, to which the WNBA donated a portion of every ticket.
#WNBATakesAStand
On May 20th, our campaign got its own Twitter emoji, displayed every time someone used the hashtag.
And yes, that’s Joe Biden tweeting about us.
Case Study
Results
Over 300 million
media impressions
14.8% up
of attendance
120 pieces of earned media coverage
Up 38% viewers
over last year
Featured on
ESPN, The New York Times, The Washington Post, USA Today, ABC News, Fox Sports, U.S. News & World Report, Daily Mail, Tampa Bay Times,Arizona Daily Star, NY Daily News, Taiwan News, Cache Valley Daily, Citizen Tribune, Courier Express, Daily Herald, Fort Bend Herald, Hasting Tribune, Herald Whig, Kartia Velino, KPVI, National Post, Niagara Falls Review, Richmond Times Dispatch, SC Now, Tbo, The Daily Journal, The Eagle Tribune, The Porterville Recorder, The Republic, The Washington Times, Victoria Advocate, Welland Tribune, Wow!, Newsday, SF Gate, The Charlotte Observer, Voice of Alexandria,Star Tribune, The News & Observer, Herald & Review, Bluefield Daily Telegraph, Your Erie, The Eagle, The Fresno Bee, Waco Tribune-Herald, Idaho Statesman,Spectrum News, Finger Lakes Times, Albert Lea Tribune, WacoTrib.com, China Post, FOX 59, Yahoo! Sports, MSN News, Indianapolis Business Journal, Circa,WHIO TV, KDH News, The Spokesman Review, Dothan Eagle, KLBJ News Radio,Post Bulletin, The Spokesman-Review, News OK, Sportskeeda, Star Advertiser,Hickory Record, The Bradford Era, Atlanta Black Star
Awards: The One Show, bronze pencil / Effie Awards, entertainment & sports, gold / Cannes Lions, shortlist / Shorty Awards, social good, best in sports winner / Shorty Awards, social good, gender equality finalist / SABRE Awards, entertainment, best campaign
Client: Women’s National Basketball Association / Agency: Edelman New York / CCO: Jimmie Stone / CD: Rodrigo Moran, Kristen Kursterer / CW: Olga Alonso, Arjun Roy / AD: Belen Aragon